24 free LinkedIn guides

LinkedIn Guides

In-depth, step by step guides on getting clients, lead generation, your profile, posts, carousels and the algorithm. Free to read, plus a new LinkedIn system in your inbox every week.

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LinkedIn guide · Profile

LinkedIn Banner: Size, Ideas and Examples That Convert

The right size, the layout that works and 7 banner ideas that turn profile visitors into followers and clients.

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LinkedIn guide · Profile

LinkedIn Featured Section: What to Put There (With Examples)

The 3 card framework that turns profile visits into subscribers, conversations and calls.

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LinkedIn guide · Newsletter

How to Start a LinkedIn Newsletter (And Grow It)

Setup, naming, your first edition and how to grow it, from someone whose newsletter is read by 15,800+ founders.

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LinkedIn guide · Content

LinkedIn Hooks: 10 Formulas That Stop the Scroll

10 hook formulas with examples, before and after rewrites and a simple process for writing first lines that earn the click.

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LinkedIn guide · Outreach

LinkedIn Connection Request Messages (8 Templates)

When to add a note, the 4 rules of a good one and 8 templates that get accepted without pitching.

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LinkedIn guide · Personal brand

Personal Branding on LinkedIn: A 7 Step Framework

The 7 step framework behind a personal brand that brings clients to you, from positioning to consistency.

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LinkedIn guide · Analytics

LinkedIn Analytics: What to Track and What to Ignore

What each metric means, the ones that actually matter and a 15 minute weekly review that tells you what to post next.

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LinkedIn guide · LinkedIn Live

How to Go Live on LinkedIn (LinkedIn Live Guide)

Access, setup, promotion and a 30 minute run of show, from a creator with 65K followers on Twitch who now teaches LinkedIn Lives.

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LinkedIn guide · Coaches

LinkedIn for Coaches: How to Get Coaching Clients

The playbook coaches use to fill their calendar from LinkedIn: niche, profile, content, conversations and trust.

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LinkedIn guide · Ghostwriting

LinkedIn Ghostwriting: How It Works and Who It's For

What a LinkedIn ghostwriter does, when it is worth it, how to choose one and how to keep it sounding like you.

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LinkedIn guide · Growth

LinkedIn Commenting Strategy: Grow by Commenting

Who to comment on, when, what to say and a 25 minute daily routine that puts you in front of the right people.

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LinkedIn guide · Content

50 LinkedIn Post Ideas (So You Never Run Out)

50 post ideas in 5 categories, plus a simple system for generating unlimited ideas from your own work.

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LinkedIn guide · Profile

LinkedIn Headline Examples: Formulas That Get Profile Clicks

The headline formula I teach, 5 templates and examples for every common role, plus a checklist to test yours.

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LinkedIn guide · Profile

LinkedIn About Section Examples (+ A Template You Can Copy)

The 5 part structure, a copy and paste template and four examples of About sections that turn visitors into conversations.

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LinkedIn guide · Content

The Best Time to Post on LinkedIn (And How to Find Yours)

Sensible default posting times, plus a simple test to find the best time for your own audience.

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LinkedIn guide · Algorithm

How the LinkedIn Algorithm Works (A Plain English Guide)

How LinkedIn decides who sees your posts, the signals that matter, the myths to ignore and what to actually do about it.

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LinkedIn guide · Client acquisition

LinkedIn Lead Generation: An Organic System for B2B

Attract, convert, connect and qualify: the organic lead generation system I teach, with a one hour daily routine.

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LinkedIn guide · Content

How to Make a LinkedIn Carousel That Gets Saved

Ideas, a slide by slide structure, design rules and how to upload a PDF carousel, from someone whose carousels run 30+ slides.

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LinkedIn guide · Growth

How to Grow on LinkedIn: A 7 Step System for Founders

The 7 habits behind 46K followers and 5.8M+ impressions, in the order I would do them starting from zero.

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LinkedIn guide · Outreach

LinkedIn DMs That Book Calls (With Message Templates)

Warm outreach, 5 message templates and the simple conversation flow I use to turn DMs into calls.

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LinkedIn guide · Strategy

LinkedIn Content Strategy: A Simple Weekly Plan

Content pillars, a weekly posting mix and a calendar you can copy, built for getting clients, not just likes.

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LinkedIn guide · Client acquisition

How to Get Clients on LinkedIn (Without Paid Ads)

The exact system I use to turn LinkedIn into a client acquisition channel: positioning, profile, content, DMs and calls.

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LinkedIn guide · Profile

How to Optimize Your LinkedIn Profile: The Complete Checklist

Headline formulas, About section structure and the exact checklist I use to turn profile visits into conversations.

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LinkedIn guide · Content

How to Write LinkedIn Posts That Get Engagement

Hook formulas, post structure and 5 templates, based on 985+ posts and 5.8M+ impressions.

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