In-depth, step by step guides on getting clients, lead generation, your profile, posts, carousels and the algorithm. Free to read, plus a new LinkedIn system in your inbox every week.
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The right size, the layout that works and 7 banner ideas that turn profile visitors into followers and clients.
Read the guide (4 min) →The 3 card framework that turns profile visits into subscribers, conversations and calls.
Read the guide (3 min) →Setup, naming, your first edition and how to grow it, from someone whose newsletter is read by 15,800+ founders.
Read the guide (4 min) →10 hook formulas with examples, before and after rewrites and a simple process for writing first lines that earn the click.
Read the guide (4 min) →When to add a note, the 4 rules of a good one and 8 templates that get accepted without pitching.
Read the guide (4 min) →The 7 step framework behind a personal brand that brings clients to you, from positioning to consistency.
Read the guide (4 min) →What each metric means, the ones that actually matter and a 15 minute weekly review that tells you what to post next.
Read the guide (4 min) →Access, setup, promotion and a 30 minute run of show, from a creator with 65K followers on Twitch who now teaches LinkedIn Lives.
Read the guide (4 min) →The playbook coaches use to fill their calendar from LinkedIn: niche, profile, content, conversations and trust.
Read the guide (3 min) →What a LinkedIn ghostwriter does, when it is worth it, how to choose one and how to keep it sounding like you.
Read the guide (3 min) →Who to comment on, when, what to say and a 25 minute daily routine that puts you in front of the right people.
Read the guide (4 min) →50 post ideas in 5 categories, plus a simple system for generating unlimited ideas from your own work.
Read the guide (4 min) →The headline formula I teach, 5 templates and examples for every common role, plus a checklist to test yours.
Read the guide (4 min) →The 5 part structure, a copy and paste template and four examples of About sections that turn visitors into conversations.
Read the guide (4 min) →Sensible default posting times, plus a simple test to find the best time for your own audience.
Read the guide (3 min) →How LinkedIn decides who sees your posts, the signals that matter, the myths to ignore and what to actually do about it.
Read the guide (4 min) →Attract, convert, connect and qualify: the organic lead generation system I teach, with a one hour daily routine.
Read the guide (4 min) →Ideas, a slide by slide structure, design rules and how to upload a PDF carousel, from someone whose carousels run 30+ slides.
Read the guide (4 min) →The 7 habits behind 46K followers and 5.8M+ impressions, in the order I would do them starting from zero.
Read the guide (4 min) →Warm outreach, 5 message templates and the simple conversation flow I use to turn DMs into calls.
Read the guide (4 min) →Content pillars, a weekly posting mix and a calendar you can copy, built for getting clients, not just likes.
Read the guide (3 min) →The exact system I use to turn LinkedIn into a client acquisition channel: positioning, profile, content, DMs and calls.
Read the guide (5 min) →Headline formulas, About section structure and the exact checklist I use to turn profile visits into conversations.
Read the guide (3 min) →Hook formulas, post structure and 5 templates, based on 985+ posts and 5.8M+ impressions.
Read the guide (3 min) →