How to Go Live on LinkedIn (LinkedIn Live Guide)
Access, setup, promotion and a 30 minute run of show, from a creator with 65K followers on Twitch who now teaches LinkedIn Lives.
To go live on LinkedIn, you need access to LinkedIn Live and a third-party streaming tool such as StreamYard or Restream. Create a LinkedIn Live event from your profile or the post composer, connect your streaming tool, promote the event so people register, then go live at the scheduled time and talk directly with your audience in the comments. Live video builds trust faster than almost any other format because people get to see and hear you in real time.
LinkedIn Lives are one of the five pillars of the LinkedIn Growth System I teach. I have been live streaming for years, including building 65K followers on Twitch, and the lesson carries straight over to LinkedIn: nothing builds trust faster than people spending 30 minutes with you live.
Here is how to get access, set up your first LinkedIn Live, run it well and turn it into clients.
Why LinkedIn Lives work
- Trust: people see how you think and talk in real time. That is hard to fake and hard to beat.
- Notifications: when you schedule a Live as an event, attendees are notified when you go live.
- Conversations: every question in the comments is a warm lead raising their hand.
- Content: one Live can become clips, posts, a newsletter edition and a carousel.
- Less competition: far fewer people go live than post text, so it stands out.
How to get access to LinkedIn Live
LinkedIn Live is not automatically available to every account. Access has historically depended on factors such as audience size, account standing and following LinkedIn's community policies, and the criteria change over time. Check LinkedIn's current Live eligibility requirements in its Help Center. In practice, the best way to qualify is to keep growing a real, engaged audience on a clean account.
Company pages can also go live if the page qualifies.
What you need
| Item | Options |
|---|---|
| Streaming tool | StreamYard, Restream, Riverside or other LinkedIn-approved partners |
| Camera | A decent webcam or your phone. Good lighting matters more than the camera |
| Microphone | A USB or lavalier mic. Audio quality matters most of all |
| Lighting | A window in front of you or a simple ring or key light |
| Connection | A stable wired or strong Wi-Fi connection |
How to set up a LinkedIn Live, step by step
- Pick a topic your ideal client cares about. Make it specific: "How to write a LinkedIn headline that gets clients" beats "LinkedIn Q&A".
- Create the event. Most streaming tools let you create a LinkedIn Live event directly once your account is connected. You can also create an event on LinkedIn and choose LinkedIn Live as the format.
- Add a strong title, description and cover image. The cover image appears in the feed, so treat it like a carousel cover.
- Schedule it at least a week out to give people time to register.
- Test your setup with a private or test stream before the real thing.
How to promote your LinkedIn Live
- Post about it when you announce it, then again two or three days before and on the day.
- Share what attendees will learn, not just the topic.
- Invite relevant connections to the event.
- Mention it in your newsletter and Featured section.
- Bring a guest. Co-hosts bring their audience too.
A simple 30 minute run of show
| Time | What happens |
|---|---|
| 0 to 3 min | Welcome, say hello to people by name as they join, tell them what they will get |
| 3 to 20 min | Teach the main idea: one framework, three to five steps, real examples |
| 20 to 27 min | Questions from the comments |
| 27 to 30 min | Summary and one clear next step |
How to make it interactive
- Say people's names when they comment. It makes them feel seen and keeps them around.
- Ask questions early, such as "where are you watching from?" or "what is your biggest challenge with X?".
- Show your screen for live examples, such as profile teardowns or post rewrites.
- Remember the replay audience. Many people watch later, so recap key points for them.
How to turn LinkedIn Lives into clients
- Offer a free resource related to the topic at the end.
- Follow up with people who commented or asked questions. They are warm leads. See LinkedIn DMs that book calls.
- Mention, without pressure, how people can work with you if they want help implementing.
Repurpose every Live
- Cut two or three short clips for posts.
- Turn the main framework into a carousel. See how to make a carousel.
- Write a newsletter edition from the transcript. See how to start a LinkedIn newsletter.
- Use the best audience questions as future post ideas.
LinkedIn Live mistakes
- No promotion, so nobody shows up.
- Vague topics that do not promise anything.
- Bad audio. People forgive average video, but not bad sound.
- Ignoring the comments.
- No next step at the end.
- Going live once and giving up. Like everything on LinkedIn, Lives compound with consistency.
Want to practice going live in a friendly room first? We run weekly live sessions inside The Growth Innovator community on Skool.
Frequently Asked Questions
How do I go live on LinkedIn?
Get access to LinkedIn Live, connect a streaming tool such as StreamYard or Restream, create a Live event, promote it and go live at the scheduled time.
Who can use LinkedIn Live?
Access is not automatic. LinkedIn has historically considered factors like audience size and account standing. Check LinkedIn's current requirements in its Help Center.
What tools do I need for LinkedIn Live?
A LinkedIn-approved streaming tool such as StreamYard or Restream, a decent camera, a good microphone, simple lighting and a stable internet connection.
How long should a LinkedIn Live be?
Around 30 minutes is a strong default: a short welcome, the main teaching, questions and one clear next step.
