LinkedIn Featured Section: What to Put There (With Examples)
The 3 card framework that turns profile visits into subscribers, conversations and calls.
Your LinkedIn Featured section should hold the three things you most want a profile visitor to do next: get your best free resource, see proof that you get results, and book a call or join your newsletter. Use clear custom titles and thumbnails, put the most important item first, and remove anything that does not move a visitor toward becoming a follower, subscriber or client.
Profile visitors read your headline, glance at your banner, maybe skim your About section, and then look for something to click. The Featured section is where that click happens. It sits high on your profile, it is visual and it is the only place on LinkedIn where you control a set of clickable cards.
Most people either leave it empty or fill it with random old posts. Here is how to turn it into the conversion engine of your profile.
What is the LinkedIn Featured section?
The Featured section is a row of cards near the top of your profile, below your About section. You can feature:
- Posts you have published on LinkedIn.
- Articles and newsletters published on LinkedIn.
- Links to any website, such as a landing page, booking page or newsletter signup.
- Media such as images, PDFs and presentations.
On desktop, visitors see the first two or three cards without scrolling the row. On mobile, they swipe. Either way, the first card gets by far the most attention.
The 3 card Featured section framework
| Card | Purpose | Examples |
|---|---|---|
| 1. Lead magnet | Capture interest from new visitors | Free guide, checklist, template, newsletter |
| 2. Proof | Show it works | Case study, client result, testimonial, best performing post |
| 3. Offer | Convert people who are ready | Book a call, program page, services page |
Three strong cards beat ten weak ones. Every extra card dilutes attention.
Card 1: Your lead magnet
Most visitors are not ready to buy. Give them a low commitment next step that still keeps them in your world:
- A checklist or template that solves one specific problem.
- A free guide or resource library.
- Your newsletter, so you can stay in touch every week.
- A free community.
Title it with the outcome, not the format. "Get 3 inbound leads a month from LinkedIn (free checklist)" beats "My checklist".
Card 2: Your proof
Proof turns curiosity into trust. Options, from strongest to weakest:
- A case study with a specific, real result.
- A post that shares a client win, ideally with their permission and name.
- A collection of testimonials.
- Your best performing post, which shows you know your topic.
Card 3: Your offer
For visitors who are ready, make the next step obvious: a link to your booking page, your program or your services page. Use a title that says what happens: "Book a free 20 minute strategy call" is clearer than "Work with me".
Titles and thumbnails
- Custom thumbnails: link cards pull an image from the page, which is often ugly or cropped. Upload a custom image when you can, ideally in the same style as your banner.
- Outcome titles: lead with what the visitor gets.
- Short descriptions: one line explaining who it is for.
- Consistent style: matching thumbnails make the section look intentional and professional.
How to add items to your Featured section
- Go to your profile and find the Featured section. If you do not have one yet, use "Add profile section" and look under recommended sections.
- Click the plus icon and choose what to add: a post, an article, a link or media.
- For links, paste the URL, then edit the title, description and thumbnail.
- Drag and drop the cards to reorder them. Put the most important one first.
- Check how it looks on mobile.
Featured section examples by goal
| Goal | Card 1 | Card 2 | Card 3 |
|---|---|---|---|
| Get clients | Free checklist | Case study | Book a call |
| Grow an audience | Newsletter | Best post | Free community |
| Get hired | Portfolio | Recommendation or project | Resume or contact |
| Launch a product | Waitlist | Demo video | Pricing page |
Point your posts to your Featured section
Many creators find posts with external links get less reach. A simple workaround is to keep links off your posts and say "the free checklist is in my Featured section" instead. Your posts drive profile visits, and your Featured section does the converting. More on this in how the LinkedIn algorithm works.
Featured section mistakes
- Leaving it empty.
- Featuring old posts that no longer match your offer.
- Too many cards, so nothing stands out.
- Generic titles like "My website".
- Broken or outdated links. Click every card once a month.
The Featured section is one part of a profile that converts. See the full LinkedIn profile optimization checklist, and if you want help building your lead magnet and offer, that is what we do in 1:1 coaching.
Frequently Asked Questions
What should I put in my LinkedIn Featured section?
Your best free resource or newsletter, one piece of proof such as a case study, and a clear way to work with you, such as a booking link.
How many items should be in the LinkedIn Featured section?
Three strong items is ideal. More cards dilute attention, and the first card gets the most clicks.
How do I add a link to my LinkedIn Featured section?
On your profile, click the plus icon in the Featured section, choose Add a link, paste the URL and edit the title, description and thumbnail.
Can I feature someone else's post on LinkedIn?
The Featured section is designed for your own posts, articles, links and media. To highlight others, share their content in your own post and feature that.
