LinkedIn Commenting Strategy: Grow by Commenting
Who to comment on, when, what to say and a 25 minute daily routine that puts you in front of the right people.
A LinkedIn commenting strategy means spending 20 to 30 minutes a day leaving thoughtful comments on posts from 10 to 30 carefully chosen accounts whose audience overlaps with your buyers. Good comments add something: an example, a counterpoint, a question or a next step. Done consistently, commenting puts your name in front of thousands of the right people, builds relationships with peers and drives profile views, especially when your own account is still small.
When you are starting out on LinkedIn, your own posts reach very few people. Comments are the fastest way around that. A great comment on a popular post in your niche can be seen by more of your ideal audience than your own post that day.
Commenting was a big part of how I grew early on, and it is still part of my routine every day. Here is the exact strategy.
Why commenting works
- Borrowed reach: your comment appears in front of someone else's audience.
- Profile visits: people who like your comment click your name, and your headline shows next to every comment.
- Relationships: creators notice who adds value to their posts. Many collaborations start in comment sections.
- Algorithm signals: people you interact with are more likely to see your posts later.
- Content ideas: your best comments often turn into your next posts.
Step 1: Build your comment list
Do not comment randomly. Build a list of 10 to 30 accounts in three groups:
| Group | Who | Why |
|---|---|---|
| Big accounts | Creators your ideal clients follow | Reach and visibility |
| Peers | People at a similar size in your niche | Relationships and mutual support |
| Prospects | Ideal clients who post | Warm relationships before any conversation |
Turn on notifications for your most important accounts, or save them in a list, so you see their posts soon after they are published.
Step 2: Comment early
Comments left early on a post tend to get more visibility, because they are seen by more of the people who arrive later. When a key account posts, try to comment within the first hour.
Step 3: Write comments that add value
The difference between a comment that gets ignored and one that gets profile clicks is simple: does it add something? Five types that work:
- Add an example: "This worked for a client of mine. We changed X and saw Y."
- Add a step: "Great list. I would add a fourth: ..."
- Respectful counterpoint: "Mostly agree, but for early-stage founders I have seen the opposite because..."
- A thoughtful question: "How would you apply this if you only had 30 minutes a week?"
- Personal experience: "I made exactly this mistake last year. What fixed it was..."
Bad comments vs good comments
| Ignored | Gets noticed |
|---|---|
| Great post! | The point about replying in the first hour is underrated. I started doing it and saw a noticeable lift in comments. |
| So true 🔥 | I'd add one thing: test this on 10 posts before deciding. One post is too small a sample. |
| Thanks for sharing. | Curious how this changes for B2B founders with smaller audiences. Does the same approach still work? |
| Agree 100% | Agree, with one exception: for service businesses I've found proof posts beat frameworks for leads. |
How long should a LinkedIn comment be?
Long enough to add something, short enough to read in a few seconds. Two to four sentences is usually right. Very long comments are skimmed or skipped, and one-word comments add nothing.
A daily commenting routine
| Time | Task |
|---|---|
| 10 minutes | Comment on new posts from your big account list |
| 10 minutes | Comment on peers' and prospects' posts |
| 5 to 10 minutes | Reply to every comment on your own latest post |
A good habit: comment for 15 minutes before you publish your own post, and reply to comments for 15 minutes after.
Replying to comments on your own posts
- Reply to every genuine comment, especially in the first hour.
- Ask a follow-up question to keep the conversation going.
- Thank people by name.
- When someone in your ideal client profile comments, it is a natural opening for a conversation. See LinkedIn DMs that book calls.
What not to do
- Generic comments: "Great post", "Love this", emoji-only replies.
- Self-promotion: dropping links or pitching in someone else's comments.
- AI-generated comments that summarize the post back to the author. People can tell.
- Engagement pods and comment automation tools.
- Arguing to get attention. Disagree respectfully or not at all.
How to know it is working
- Profile views go up on the days you comment.
- Creators start recognizing you and replying.
- New followers mention they found you through a comment.
- People from your target list start engaging with your posts.
Track it in your weekly review. See how to use LinkedIn analytics.
Commenting is one of the 7 habits in how to grow on LinkedIn. If you want accountability, members of The Growth Innovator community on Skool share their commenting routines and support each other's posts every week.
Frequently Asked Questions
Does commenting on LinkedIn help you grow?
Yes. Thoughtful comments on popular posts in your niche put your name and headline in front of their audience, which drives profile views and followers.
How many comments should I leave on LinkedIn a day?
Focus on time and quality rather than a number. 20 to 30 minutes a day of thoughtful comments on a curated list of accounts works well.
What makes a good LinkedIn comment?
It adds something: an example, an extra step, a respectful counterpoint, a thoughtful question or personal experience. Two to four sentences is usually right.
Should I use AI to write LinkedIn comments?
Avoid it. AI comments that summarize the post are easy to spot and do not build real relationships.
