How I Stack Offers to 6-Figures
Here are my 4 main offers that I stack for business growth:
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Welcome to The Growth Innovator. Exclusive content where I showcase my systems to help you create better content, make more money, and save 30+ hours a week.
Today’s Email:
Productized Service
Digital Product
Newsletter
Upselling
Alright - Let’s Innovate:
Today I’m breaking down the 4 offers I stack that bring in a 6-figure income.
When you stack offers on top of each other:
You can make more money.
You can work with more clients.
You spend less time on calls.
For me, this is a win-win.
Here’s my approach:
Offer 1 - Productized Service:
This offer includes my copywriting and content creation services.
Instead of personalizing offers for each of my clients, I built a productized offer that looks similar for each client:
This offer includes three tiers:
Launch
Innovate
Elevate
I don’t spend time creating a custom offer for each client. I showcase exactly what I’m offering for what price upfront.
If my clients want something more customized, they can book a call and discuss it behind the scenes.
For example, you could do a monthly video editing package for $599 per month. If you can get 5 clients per month, you’ve got $35,000 in annual revenue.
Offer 1 = $35,000 annual revenue
Offer 2 - Digital Product:
Low-ticket offers such as a digital product is a fantastic way to earn “passive” income.
My video course, The Growth OS, includes all of the systems, strategies, and methods I use to grow a massive audience and monetize as I go.
It’s not a “How To”.
It’s a “How Alex Does It”.
That’s the difference between an “okay” and an “epic” online course.
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Let’s say your digital product is $47. If you can sell 3 of those per day, you’ve built a $52,000 annual revenue stream.
Offer 1 + Offer 2 = $87,000 annual revenue
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Offer 3 - Newsletter:
If you’re creating content online, you should be building an email list.
One of my favorite ways of doing this is a newsletter.
Weekly emails to my subscribers.
Exclusive content found nowhere else.
Templates, guides, and additional resources.
Why is building a newsletter so powerful?
You can start charging for ads + sponsorships.
You can upsell your paid offers directly in your emails.
You own your email list.
Now, let’s say you charge $7 for exclusive email content that your normal email list doesn’t get. This could be a breakdown of your best content every month, or a behind-the-scenes type post.
If you can get 100 people to sign up for $7 a month, you’ve built a $8,400 annual revenue stream for just writing emails.
Offer 1 + Offer 2 + Offer 3 = $95,400 annual revenue
Offer 4 - Upselling:
You can upsell pretty much anything to your already-paying customers.
Here’s the flow I use:
Low-Ticket (Video Course) → Medium-Ticket (Coaching Program) → High-Ticket (Content Agency)
Let’s say you charge $200 for an hour-long coaching session. You can upsell this to your already paying low-ticket customers (in my case, the course).
If 5% of your current customers purchase your coaching session, you’ve built a $10,800 annual revenue stream.
Offer 1 + Offer 2 + Offer 3 + Offer 4 = $106,200 annual revenue
Final Thoughts:
This takes a lot of time.
You won’t see these numbers in just a few weeks.
The beauty of stacking offers is that you can target:
Different types of audiences.
Different customer budgets.
Different age groups.
Start with 1 offer, and scale as you go.
For my full system, grab The Growth OS. I’ll refund you 100% of your investment if you’re not completely satisfied.
Cheers,
Alex
