You're Missing Out on Customers
Here's why solving problems isn't the only mission:
read time 3 minutes.
Welcome to The Growth Innovator. Exclusive content where I showcase my personal systems to help you create better content, make more money, and save 30+ hours a week.
Today’s Email:
Revealing a Problem
Providing a Fix to the Problem
Creating a Solution to the Problem
Alright - Let’s Innovate:
No - I’m not going to tell you to simply create a solution to a problem.
You know this by now.
But what I will share with you is why you’re missing out on customers:
Revealing a Problem:
You can’t just solve a problem and think you’ll make money.
Most people online don’t even realize they have a problem (or at least don’t want to admit it).
I’d recommend focusing 50% - 60% of your content to engage with people that don’t know they have a problem.
You can target them with:
Educational Content
Bold Opinions
Directly Mentioning the Problem
Here’s an example:
If you are ONLY creating content - listen up:
You need to learn business skills too.
Understand how a company works.
Become an entrepreneur.That's how you'll make it long-term ✌🏻
— Alex Colhoun (@RubiksLive)
6:18 PM • Oct 15, 2023
Providing a Fix to the Problem:
This is where you start touching people’s emotions.
By now - your prospects should realize they have a problem.
You’re goal now is to touch pain-points.
Go further into the reasons why this problem is terrible.
Subscribe free to unlock the rest of this edition.
You'll also get the next LinkedIn system in your inbox every week. Join 15,800+ founders.
Already subscribed?
The more you get into why your prospects problem needs to be solved - the higher the chance they’ll want to learn more.
By the end of these two steps - your prospects have done the following:
Realized they have a problem.
Are seeking a solution.
That’s where the next step comes into play:
Creating a Solution to the Problem:
Your prospects are looking for a solution.
Go from posting shorter-form content to longer-form content:
Newsletters
𝕏 Threads
LinkedIn Carousels
Video Content
My exclusive content (what you’re reading) is a perfect example.
During this step - you also want to showcase your:
Credibility
Irresistible Offer
To do this - start with sharing testimonials and customer success stories.
I make a post each week on both LinkedIn/𝕏 that showcases a recent customer that was extremely happy with one of my products.
Lastly - give discount codes and limited time deals to your audience that are 100% ready to purchase your solution.
This will turn anyone who’s on the fence into a customer.
Cheers,
Alex
Whenever you're ready, there are 3 ways I can help you:
1. The Growth Operating System: Join 600+ students to create content that actually sells on LinkedIn/𝕏. This is the system I’m using to build a massive audience and generate $15,000+ / month in revenue.
I'll refund 100% of your investment if you're not completely satisfied!
2. Alex’s Creator Club: This is my private community (400+ creators) where you’ll get 1:1 support from me. The value here speaks for itself. Try it for free.
3. Coaching Session w/ Alex: Join 120+ students who received a personalized 1:1 coaching session. If you’re looking for most efficient way to take your online brand/business to the next level - this is for you. Book a time that works for you and let’s take your business to the next level.
