I Hit 900K Impressions on LinkedIn
My top three posts were all posted this month - here's how I did it:
read time 3 minutes
Welcome to The Growth Innovator. A weekly newsletter where I showcase my personal systems to help you create better content, make more money, and save 30+ hours a week.
Today’s Email:
Types of hooks
Hook prompts
Word choice
Formatting tips
Alright - Let’s Innovate:
Since you are reading this email - that means my hook worked.
You now know what today’s content is about.
Here’s how I draft the best hooks to generate almost 1M impressions this month on LinkedIn (this works for Twitter too):
1. Decide which type of hook to use.
There are 7 types of hooks you’ll see me use:
Show - “How I”
Teach - “How To”
Tell a Story
Achievement
Bold Statements
Strong Opinions
Big Numbers/Stats
2. Utilize my hook prompts.
Once you’ve picked which type of hook to use - decide on one of my prompts:
Tips / Tools
Stories / Mistakes
Insights / Lessons
Examples / Questions
Resources / Templates
Systems / Frameworks
Reasons / Routines / Tricks
Here’s my top performing post this month:
(keep going through the email - I break this down further)
3. Be careful with your word choice.
First - start with using 2 short 1-liners (as shown above). Include a space in between both lines to allow breathing room.
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Be sure that both lines are less than 35 characters long. You don’t want a line break for mobile users.
For word choice - always use text that is relatable - sparks emotion - or small/basic words.
4. My top formatting tips.
Here are 3 formatting tips that I use for all of my hooks:
Use numbers (odd numbers do best).
Use colons to create curiosity (“:”).
Go from point A to point B quickly.
I didn’t use an odd number in this one.
5. How I get content ideas.
If you spent all this time mastering hooks but don’t have any content ideas - here’s what I’d do:
Client Questions
1:1 Prospect Calls
Comment Sections
ChatGPT
DMs
Make your audience curious what’s inside your post - build for curiosity.
Have fun creating better content!
Whenever you're ready, there are 3 ways I can help you:
1. The Growth Operating System: Join 400+ students and 50+ founders inside of The Growth Operating System. This course will teach you the system I’m using to build a massive audience on LinkedIn & 𝕏 as well as how I generate $15,000+ / month in income.
2. Alex’s Creator Club: This is my private community where you’ll get 1:1 support from me. The value here speaks for itself. Try it for free.
3. Coaching Session w/ Alex: If you’re looking for most efficient way to take your online brand/business to the next level - 1:1 coaching is the way to go. Book a time that works for you and let’s take your business to the next level.
