How I Increased My Sales Conversion by 31.7%
Improving your conversion rate is crucial for a successful business.
read time 3 minutes.
Welcome to The Growth Innovator. Exclusive content where I showcase my personal systems to help you create better content, make more money, and save 30+ hours a week.
Today’s Email:
A/B Testing
Utilize Analytics & Adapt
Implement & Execute
Exclusive Deal (at the end)
Alright - Let’s Innovate:
If you have any of the following - you’ll want to read all the way through:
Newsletter (Email List)
Landing Page (Website)
LinkedIn and/or 𝕏 Profile
Lead Magnets
Digital Products
Before I dive in; what is A/B testing?
Let me show you what I do every week:
I test multiple subject lines for each email I send out.
The best performing test will be used for the majority of my exclusive content.
Now - let’s dive in.
A/B Testing:
Here’s the current flow of my first monetization funnel:
Social Media Profile → Landing Page → Email List (Capture Emails) → Product/Service Landing Page → New Customer
In the last 2 months, I’ve been A/B testing my landing page.
Here’s what my old one looked like:
Old Landing Page
Here’s what the new one looks like:
New Landing Page
I’e seen a MASSIVE increase of email signups utilizing my new landing page.
Here’s what’s included:
Advertising the Outcome: Join 28,776+ creators getting systems to create content that actually sells.
Lead Magnet: P.S. You’ll get my free 5-day email course.
Social Proof: Join thousands of other creators.
Email Capture: Beehive Embed
So what exactly did I change?
Being more specific.
Changed my lead magnet (new email course).
More social proof (testimonial).
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Next, let’s implement and execute my findings.
Utilize Analytics & Adapt:
Once you know exactly what you are A/B testing - utilize as many analytics as possible to determine what is working and what is isn’t.
For example, these were the 30-day analytics for my pervious landing page.
Here are the results from my new landing page:
For these analytics, I focused on the following:
Unique Visitors
Total Page Views
Bounce Rate
Visit Duration
After utilizing analytics to determine which landing page performed better, I tracked which one managed to capture more emails.
I noticed a ~32% increase in email capture.
Last step - execute on my findings.
Implement & Execute:
First, I determined what I would be A/B testing.
Then, I utilized analytics to see which test performed best.
Now for the last step: create a step-by-step execution plan.
Here’ what that looks like:
Determine what you will A/B test.
Utilize analytics over a 30-day period.
Update your landing page design and copy.
Enjoy better conversions.
If results aren’t good - try something new.
If results are good - don’t get too comfortable.
Keep testing. Keep analyzing. Keep executing.
Cheers,
Alex
Whenever you're ready, there are 3 ways I can help you:
1. The Growth Operating System: Join 600+ students to create content that actually sells on LinkedIn/𝕏. This is the system I’m using to build a massive audience and generate $15,000+ / month in revenue.
Use code BFCM23 for 20% off The Growth OS through Cyber Monday
I'll refund 100% of your investment if you're not completely satisfied!
2. Alex’s Creator Club: This is my private community (400+ creators) where you’ll get 1:1 support from me. The value here speaks for itself.
3. Coaching Session w/ Alex: If you’re looking for most efficient way to take your online brand/business to the next level - 1:1 coaching is the way to go. Book a time that works for you and let’s take your business to the next level.
