Best Lead Magnets for Your Business
The quickest way to grow your business is through free content - here's how:
read time 2 minutes.
Welcome to The Growth Innovator. Exclusive content where I showcase my personal systems to help you create better content, make more money, and save 30+ hours a week.
Today’s Email:
Valuable + Relatable Content
Choosing a Lead Magnet
Lead Magnet to Paid Offer
Landing Pages
Alright - Let’s Innovate:
The single best way to convert your visitors to customers is to give away as much as you can (for free).
So - that’s where lead magnets come in.
Let’s begin:
Valuable + Relatable Content:
Your goal from lead magnets: build trust & authority.
It’s not just to get emails.
Or to upsell an offer.
Target a specific problem to a specific audience.
Your lead magnet should be relatable and provide tons of value (by addressing/creating solutions to a problem).
That leads me to the next step:
Choosing a Lead Magnet:
There isn’t a perfect lead magnet that works for everyone.
But you can use a simple system to find what would work best for you.
I split the different lead magnets in a few groups:
Higher Conversions
Lower Conversions
Higher Lead Quality
Lower Lead Quality
Focus on the lead magnets at the top of the graph.
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Next - make sure your offer makes sense:
Lead Magnet to Paid Offer:
The goal isn’t to just have a random free product that builds trust.
Your lead magnet should eventually get people interested in your paid offers.
My free 5-day email course is a brief overview of what to expect in The Growth OS (my paid course).
Stay on topic.
Be specific.
Provide value.
Once you’ve done the above - let’s build your landing page:
Landing Pages:
Rule #1: Keep it simple. Keep it specific.
Give people a reason WHY they SHOULD get your lead magnet.
Here’s what my landing page looks like:
Below my title - I mention the following:
P.S. You’ll get my free 5-day email course.
Not only do I provide my weekly exclusive content - but also my free email course.
Win-win.
Cheers,
Alex
Whenever you're ready, there are 3 ways I can help you:
1. The Growth Operating System: Join 600+ students to create content that actually sells on LinkedIn/𝕏. This is the system I’m using to build a massive audience and generate $15,000+ / month in revenue.
I'll refund 100% of your investment if you're not completely satisfied!
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